Ask the Expert: What Are Marketing Essentials for the Holiday Season?
Today's Ask the Expert column features John Bunker, marketing director of RealEstateCalendars.com.
Q: As the holiday season approaches, what are the most important marketing essentials to keep in mind? A: In many areas, home sales slow (in some cases to a crawl) during the fall and winter seasons, which means a lot of real estate professionals ramp up their marketing efforts. While you may not pick up dozens of listings over the winter holiday, it's the perfect time to make sure you're top of mind among clients and potential clients. Unfortunately, holiday mailers are known for getting lost in the shuffle. That's exactly why you need to do something that stands out by offering more value than anyone else. While it's great to send a holiday card, why not do something even more effective? Most agents find that they can offer clients and potential clients much more value with something like:
It's also the perfect time to create a takeaway for potential clients, such as a lead-capturing eBook that triggers an email course that walks buyers (or sellers) through a real estate transaction. You can allow free downloads on your website in order to capture the leads, then nurture them through the course. And last, but not least, the slower season is also a good time to focus on reinvigorating your social media. Spend some time engaging your social media followers and giving them easy access to your eBook during the holidays, when people are online, but still thinking about buying or selling a home. Remember to keep the 5-3-2 rule in mind, as well:
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