REALTORS® are showing tremendous interest and enthusiasm for new drone (Unmanned Aerial Vehicle) technologies that could help them market listings in an efficient and environmentally sensible manner. But for now, the Federal Aviation Administration does not permit the use of UAVs for commercial purposes such as the marketing of real estate.
Recently, the National Association of REALTORS® responded to the FAA’s prohibition on the use of UAVs by calling on the agency to quickly come up with a framework for commercial use of UAV technology that addresses safety and privacy concerns, but permits a commercial UAV industry to flourish.
The letter outlines the following points:
- The potential of using UAV technology to collect images is also a game-changer for the real estate industry.
- UAV-obtained images are a cost-effective way to get more information to the consumer. The cost is very small compared to existing methods, such as driving around a property or using a private helicopter or airplane.
- Just like online listings and 360 degree virtual tours, UAV-obtained imagery is a further advancement of technology that puts brokers and agents in a better position to serve their clients, and the consumers in a better place to make an informed decision.
- NAR supports regulation that is appropriate for real-world use of UAV technology; regulation that permits businesses to use UAV technology while maintaining safety in the NAS and privacy of citizens.
- NAR looks forward to working with the FAA to support mutual education about the realities of UAV use from both the REALTOR® and FAA perspectives. NAR is excited to create materials and resources that will inform REALTORS® about safe and responsible use of UAV technology. NAR is committed to fostering an environment for safe and responsible UAV operation.
For more information, read the full article here.