Don't Forget the Basics: How to Market a Home in a Seller's MarketBy Bill Gassett
Selling your home is a significant decision. The right strategies can make the process smoother and more profitable. Even in a seller’s market, you can’t take the basics of selling a home for granted.
We will cover critical strategies, including professional photography, online platforms and writing compelling descriptions. We aim for clarity, brevity and effectiveness in navigating the real estate market. Understanding how to sell a house is essential for homeowners and agents alike. Maximum Real Estate Exposure’s timeless advice sums it up nicely. From being a REALTOR® for nearly 40 years, agents must remember the foundation that has produced success. It is easy to become lazy when the market gets hot. However, becoming the latest “post and pray” agent isn’t what you want to become. You still need to stand out in the market and be the agent everyone has come to know and trust. Let’s examine some of the basics you don’t want to dismiss regardless of the type of real estate market. For sellers, the listing agent you choose will go a long way toward your success. Choosing someone who follows these steps will be essential. Professional photography Very few things are more important than your listing photos when selling a home. They are the gateway to a buyer’s heart. It’s where you make your first impression. Knowing that lousy photography can kill home sales is crucial for first-time home sellers. Fewer buyers will schedule showings when the photos don’t do the property justice. Research conducted by the National Association of REALTORS® revealed that homes featuring 20 photos typically spent 32 days on the market, while those with only one photo took 70 days. The study also highlighted that 89% of potential buyers considered photos the most crucial element in selling a home. If I were a seller and saw my property only had one photo, I would be furious. Unfortunately, many sellers don’t check what their agent does or doesn’t do. Importance of quality images First impressions in real estate are critical. Quality photographs capture attention, drawing potential buyers into viewing your listing details. These images serve as your home’s first showcase, making them invaluable. Hommati, a real estate listings site, shares five compelling reasons to have quality photos, which is worth knowing whether a seller or REALTOR®. Tips for great photos
Choosing the right platforms Select platforms that cater to your target audience. Popular real estate websites extend your reach, but niche local platforms may attract more qualified buyers. Optimizing listings
While photos are one of the most vital elements in selling a home, your property description isn’t that far behind. You’ll want to explain to buyers why they should visit the property. Giving them a vivid understanding of what makes the property special is vital. Avoiding property description mistakes is part of the process. Crafting the perfect description Your words should transport potential buyers into the home, making them feel like they’re walking through the rooms. Key elements
Review your description for errors and ask for feedback. A fresh perspective can catch mistakes and suggest improvements that enhance appeal. Conclusion Effective home selling strategies blend meticulous planning with creative execution. Professional photos, strategic online listing and compelling descriptions form a holistic approach to attracting buyers. Recap of key strategies
Avoiding common mistakes in home sales will also enhance your transaction. You’ll captivate the right buyers and ensure a satisfactory sale. Bill Gassett is the owner and founder of Maximum Real Estate Exposure. |
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