Simple Solutions for Sales SuccessBy Erle Morring
We’ve all heard it. Our business is tough. More people fail than succeed. Eighty percent of agents don’t make it for more than five years. This doesn’t have to be you and you don’t have to fail victim to the negative naysayers.
As I coach agents, team leaders and managers throughout the country, I’m noticing a clear distinction between the haves and have-nots–the successful and those that are struggling. As I see it, it boils down to three basic characteristics you need to win in today’s market.
That difference is a simple truth–attitude. Buying or selling a home in today’s market is stressful. True professionals need to be emphatic and be able to guide the consumer. That guidance needs to be fun, exciting, upbeat, and full of hope. Couple that with your market knowledge and it’s a win for all parties.
In our industry, that starts with lead generation. Cut through the noise. Stop worrying about the next guy. Stop worrying about the newest piece of technology. Stop worrying about what the competitor put on her social media page. Stop worrying about what the co-broke agent did or did not do. Instead, start worrying about how you’re going to feed your sales funnel. Start prospecting. Start measuring your results. Set goals and challenge yourself to hit them. Hold yourself accountable. Sherri Johnson’s exclusive GoldMine Pipeline will help you achieve sales success beyond your wildest dreams, by creating consistent, predictable monthly income. Download your free copy here.
One of my favorite agents loves to tell a different story. In his post-crash world, his business grew by leaps and bounds. His belief was that people still needed to buy and sell despite the market conditions. So, he put his head down, focused on the fundamentals and generated leads. Lots of them. He outworked the next person. And you too, must outwork your competitor to succeed in today’s market. Approach the business each day with a positive attitude. Your clients will feel the positive energy and feed off you. Treat the business like a business. Look at your leads. Look at your expenses. Compare that to your revenue. And finally, work hard. These three simple things are your recipe for success in today’s market. Visit www.sherrijohnson.com for more information. Erle Morring is vice president of Coaching for Sherri Johnson Coaching and Consulting. |
Today's Top Stories |