Majority of Agents, Brokers Find Value in Promoting Energy-Efficient Listings, NAR FindsBy RISMedia Staff
A majority (63%) of agents and brokers said promoting energy efficiency in listings is very or somewhat valuable, according to a new report from the National Association of REALTORS®. The 2023 REALTORS® and Sustainability Report – Residential examines sustainability issues facing the real estate industry.
“While each area of the country has a unique climate and community resources, REALTORS® are finding the need to embrace their clients’ sustainability interests,” said Jessica Lautz, NAR deputy chief economist and vice president of research. “Buyers often seek homes that either lessen their environmental footprint or reduce their monthly energy costs. There is value in promoting green features and energy information to future home buyers.” In March 2023, NAR invited a random sample of 47,441 active REALTORS® to complete an online survey. NAR received 2,062 usable responses for an overall response rate of 4.3%. At the 95% confidence level, the margin of error is plus-or-minus 2.2%. Key findings:
“The first words of the REALTOR® Code of Ethics are simple, yet powerful, and well understood by members: ‘Under all is the land,’” said NAR President Kenny Parcell, a REALTOR® from Spanish Fork, Utah, and broker-owner of Equity Real Estate Utah. “Good stewardship of the land–and the built environment–is critical to the real estate industry. REALTORS® who can speak with authority about a home’s sustainable features and convey the value, health benefits, energy savings, durability and operation costs provide a major advantage in every market.” For the full report, visit https://www.nar.realtor/research-and-statistics/research-reports/realtors-and-sustainability. |
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