Planning to hit the stores for Black Friday? You're far from alone. But as Americans flock to the malls from every corner, be sure to keep in mind that not everything is worth snagging on that special day. 

According to Sara Skirboll, shopping and trends expert for RetailMeNot: “The holiday shopping season is shorter this year with six fewer days between Thanksgiving and Christmas. Retailers have started releasing sales earlier than ever to help shoppers tackle their wish lists."

To help, RetailMeNot has compiled the top categories of what to buy, and what to avoid this Black Friday weekend.  

Buy:
Electronics. This category will sell out the fastest on Black Friday. “If you see a good deal on TVs, computers or phones, pick them up immediately," advises Skirboll. Electronics are going to be heavily discounted, upwards of 40 percent off or more, which means people will start shopping early to get the best price. 

Appliances. While there will be big-ticket items deeply discounted on Black Friday, don't discount the smaller kitchen appliances that can make cooking easier than ever. Items like coffee makers, electric skillets, slow cookers, blenders, and more, will be discounted just in time for all of the holiday gatherings.

Winter wear. Black Friday is sure to bring savings on all forms of clothing—from shoes, pants and tops and even designer handbags. 

"While it's not usually the best time to buy in-season clothing, Black Friday is the exception as many retailers will be discounting winter coats and cooler weather apparel. Now is a good time to gear up for the cooler months ahead," adds Skirboll.

Avoid:
Furniture. Shoppers might come across ads for doorbuster deals on furniture, but the best time to buy these items is in January—and again from July through August. "Don't give into the hype that some retailers create around furniture sales this Black Friday. For almost all retailers, there will be deeper savings to come in the new year," warns Skirboll.

Toys. While many parents want to snag the latest and greatest toys as they see them, these items will be at their lowest price in the two weeks leading up to Christmas. Stores don't want to be left with a surplus of inventory post-holiday, so the closer to Christmas, the deeper the savings.

Gift cards. One can never go wrong with a trusted gift card from a favorite brand or retailer. However, like toys, shoppers will see the best deals for discounted gift cards closer to Christmas.  
 
Source: RetailMeNot

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