How to Save Time by Automating Your MarketingBy Alexis Petersen
Marketing your real estate business can take a lot of time—especially tasks that might seem repetitive or menial. Thanks to technology, it just got a whole lot easier. You don't have to repeat basic marketing tasks daily anymore, but can leverage your time by automating key elements of the marketing process. Real estate agents who participated in the Real Estate Express income survey said a flexible schedule and good time management are what help them earn top dollar in the market. Free yourself to earn more by automating processes where you can.
Read the tips below to learn how to automate real estate marketing tactics and get ahead of your competition. 5 Ways to Automate Real Estate Marketing From social media strategy to basic communication methods, automating your real estate marketing is a great way to take your real estate career to the next level. 1. Text Message Marketing Texting clients about potential properties is handy because the vast majority have a cell phone and use it constantly. Send text blasts about new opportunities in real estate to your contacts to get the word out quickly. You can schedule automatic text messages for any point in the future and send one-off or recurring messages. Pros:
Feed your contact list with regular real estate updates and opportunities to maintain a steady flow of communication. This can be done using a service like MailChimp or Emma, both of which offer templates and tips for your e-newsletter. The good news? They're super easy to use. Pros:
Creating a newsletter or postcard to mail out is a standard real estate tactic, but you can automate this by using direct mail automation software. You can automate a weekly, bi-weekly or monthly newsletter or postcard using a service like Growmail or Postalytics. These services help you to digitize your direct mail so it's easier to measure results—something that has not traditionally been available for direct mail. Pros:
You may have been on a website and seen a box in the corner offering a 24/7 chat assistance. This feature allows you to reach your audience quickly and efficiently to answer questions, and is totally automated. Zendesk and Chatbot are examples of automated chat rooms that enhance the appeal of your website. You get clients chatting using a chat bot and then can follow up personally with qualified leads. Pros:
It's no secret that social media is on the rise and real estate agents are relying on social channels to build their brand. Of those, Facebook, Twitter and LinkedIn are among the most popular. Create an account and post visual-heavy content for the best results. You can use services like Later (for Instagram) and HubSpot to automatically send your scheduled messages, which means you can upload messages once a week (or month) and have the service send these automated messages whenever you choose. Pros:
Now that you have the tools to automate your real estate marketing, the systems you choose to use will do most of the work for you. Hiring an assistant to help manage your various accounts can be well worth your time, especially if your business starts growing due to your excellent marketing automation. Alexis Petersen is the director of Content at Real Estate Express, a national leader in online learning for pre-licensing, continuing education and professional development. For the last six years she has been educating real estate professionals on how to successfully launch and advance their career. She's also a seasoned marketing veteran, with nearly 15 years of experience. |
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